Brand University of Applied Sciences, officially known as BU, is a private, state-recognised university founded in 2010. With over 1,000 students, it is located in the heart of Hamburg, Germany. The university's urban campus environment is enhanced by its proximity to major landmarks and attractions, such as the Rainville Terrace and the vibrant city centre. BU specialises in brand-related studies and offers a unique focus on brand management, design and communication across its Bachelor's, Master's and Doctoral programmes. This specialised approach sets it apart from traditional universities and caters for students interested in a career in branding, marketing and related fields.

The Brand University of Applied Sciences has gained recognition for its innovative approach to education, combining theoretical knowledge with practical experience through collaborations with renowned brand companies. The curriculum emphasises practical learning, small seminar groups and intensive personal support from an international team of experienced professors and industry professionals. Although the university is relatively young, it has already attracted attention for its commitment to brand education and research. In 2019, the Hamburg Authority for Science, Research and Equality officially recognised the university's name change from Brand Academy to Brand University of Applied Sciences in recognition of its academic work on brands. The university prides itself on its international student body, with students from over 25 countries coming together to learn and collaborate. This diverse community fosters a global perspective and prepares students for successful careers in the dynamic world of branding and marketing.

A unique aspect of Brand University is its focus on 'brand thinking', a paradigm that emphasises the importance of brands in our everyday lives and their strategic value to businesses. This approach permeates the University's teaching and research, equipping students with the skills and knowledge to become future brand storytellers and innovators.